Worked example
Entrepreneur: Continue a Customer Interview
A B1 entrepreneur can ask about customer problems but still asks leading questions.
This is a constructed teaching example, not a report of a real student or a claimed learning outcome.
Student context
A B1 founder interviews potential customers in English before building a product feature. The learner needs neutral questions that elicit past behavior.
Evidence
- The learner can explain the interview purpose and ask basic open questions.
- Several questions suggest the desired answer or ask whether a proposed feature is useful.
- After feedback, the learner can reformulate a leading question as a past-behavior question.
Decision
Continue
The interview structure is partially established, but neutral questioning is not yet independent enough to advance to complex probing.
Lesson objective
By the end of the lesson, the learner will ask five neutral questions about a customer's last relevant experience and use one answer to ask a specific follow-up.
Activity sequence
- 1Identify leading language in eight customer-interview questions.
- 2Convert feature-opinion questions into questions about the last real event.
- 3Run a short interview using a one-page evidence grid.
- 4Review whether each note records behavior, opinion, or assumption.
Evidence to collect next
- Whether questions avoid suggesting a product or preferred answer.
- Whether follow-ups refer to a concrete past event.
- Whether notes separate observed evidence from the founder's interpretation.
What Should I Teach Next?
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