Worked example
Marketing Manager: Advance to Defending a Campaign Recommendation
A C1 marketing manager independently presents campaign evidence and is ready to defend a trade-off.
This is a constructed teaching example, not a report of a real student or a claimed learning outcome.
Student context
A C1 marketing manager presents campaign performance to an executive team. The learner can describe results and recommend a channel allocation.
Evidence
- The learner independently summarized campaign results in two different data sets.
- Recommendations used appropriate hedging and linked evidence to action.
- No recurring accuracy problem remained in the target language.
Decision
Advance
The reporting and recommendation objective is secure, so the next lesson should add executive challenge and trade-off defense.
Lesson objective
By the end of the lesson, the learner will defend a channel-allocation recommendation against two executive objections and state one condition that would change the decision.
Activity sequence
- 1Identify the strongest evidence and the weakest assumption in a campaign recommendation.
- 2Prepare concise responses to cost, risk, and timing objections.
- 3Present the recommendation to a skeptical executive role-play.
- 4State a measurable condition for revising the allocation.
Evidence to collect next
- Whether responses address the objection rather than repeat the original case.
- Whether concessions preserve the central recommendation.
- Whether the revision condition is measurable.
What Should I Teach Next?
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